More Rembrandts In The Attic

With the subject of intellectual property rights appearing daily in the news i decided it was time to dust off the rembrandts in the attic to learn more about patent strategies in the technology sector.

More rembrandts in the attic.

But today the currency has shifted. No no and no according to kevin rivette and david kline authors of rembrandts in the attic. It is in the. With intangible assets representing over 87 of all company value today and being the real drivers of growth and profitability for most businesses failing to take the time to identify and manage these.

And just like antiques roadshow once identified it is possible to value these assets to determine the potential value financial or strategic the company will realize. Today s rembrandts in the attic are data. Unlocking the hidden value of patents hbs press. Rembrandts in the attic lifts the veil of secrecy surrounding the use of patents in business competition today showing how some of the world s most successful firms market leaders such as.

At the same time the currency and the means of unlocking the value of data are quite different than with patentable. Although the book is ten years old i still found many of the ideas to be thought provoking and extremely relevant in today s marketplace. Their advice ranges from the simple to the sublime. Free shipping on qualifying offers.

In rembrandts in the attic however authors kevin rivette and david kline get down to business offering practical advice for competing in today s intellectual property arena. More rembrandts in the attic business jan 17th 2002 edition a company with thousands of patents squirrelled away might pardonably fail to realise that one was worth a fortune. Rembrandts in the attic.